＜概要/Course Content Summary＞
This course was developed to provide international students with an opportunity to study interesting aspects of the international business environment and to improve their capacity to assess and solve international business problems. In particular, students learn how to use several analytical tools that will help them to evaluate the determinants of competitive advantage and comparative advantage in global competition and, by conducting intensive group projects, students are expected to apply these analytical tools to actual business problems and develop marketing and competitive strategies through group projects.
＜到達目標/Goals,Aims＞
The main objective of this course is to develop analytical and decision-making skills in international marketing through lectures and intensive discussion of actual marketing plans. More specifically, this course will:
-examine the role of marketing in world markets and review its theoretical justification.
-provide an overview of business in the international context (structure, problems and opportunities, causes and results of performance, etc.).
-study marketing theory and management in light of underlying economic forces.
-examine and experience communication, leadership, group discussion, teamwork, and group process via. group projects.
＜授業計画/Schedule＞
（実施回/
Week）
|
（内容/
Contents）
|
（授業時間外の学習/
Assignments）
|
|
（実施回/ Week）
1
|
（内容/ Contents）
Introduction and orientation
|
（授業時間外の学習/ Assignments）
|
|
（実施回/ Week）
2
|
（内容/ Contents）
International business
|
（授業時間外の学習/ Assignments）
|
|
（実施回/ Week）
3
|
（内容/ Contents）
What is marketing?
|
（授業時間外の学習/ Assignments）
|
|
（実施回/ Week）
4
|
（内容/ Contents）
Marketing concept
|
（授業時間外の学習/ Assignments）
|
|
（実施回/ Week）
5
|
（内容/ Contents）
Segmentation
|
（授業時間外の学習/ Assignments）
|
|
（実施回/ Week）
6
|
（内容/ Contents）
Positioning and marketing mix
|
（授業時間外の学習/ Assignments）
|
|
（実施回/ Week）
7
|
（内容/ Contents）
Competitive analysis
|
（授業時間外の学習/ Assignments）
|
|
（実施回/ Week）
8
|
（内容/ Contents）
Case studies
|
（授業時間外の学習/ Assignments）
Read and analyze the case
|
|
（実施回/ Week）
9
|
（内容/ Contents）
Marketing mix exercise 1
|
（授業時間外の学習/ Assignments）
|
|
（実施回/ Week）
10
|
（内容/ Contents）
Marketing mix exercise 2
|
（授業時間外の学習/ Assignments）
|
|
（実施回/ Week）
11
|
（内容/ Contents）
Design thinking
|
（授業時間外の学習/ Assignments）
|
|
（実施回/ Week）
12
|
（内容/ Contents）
Promotion
|
（授業時間外の学習/ Assignments）
|
|
（実施回/ Week）
13
|
（内容/ Contents）
Global strategy
|
（授業時間外の学習/ Assignments）
|
|
（実施回/ Week）
14
|
（内容/ Contents）
Oral presentation
|
（授業時間外の学習/ Assignments）
Prepare for final presentation
|
|
（実施回/ Week）
15
|
（内容/ Contents）
Oral presentation
|
（授業時間外の学習/ Assignments）
Prepare for final presentation
|
＜成績評価基準/Evaluation Criteria＞
|
Contribution to class discussion
|
40%
|
|
|
Oral examination
|
60%
|
|
a) Attendance, Readings and Participation:
You are required to attend the lectures and have an attendance record of at least 80%. The main part of this lecture is experiential learning. In each class, you are required to work for a group project that should be completed in 30 to 40 minutes. Each group consists of 5 to 6 students. After the group project, you are required to review the group process and identify important factors that account for group performance. Then, your learning is shared across team members and the whole class. Thus, active participation in a group project in each class is strongly encouraged.
b) Oral examination:
At the end of the course you are required to present one paper on international marketing observed in Japan by foreign firms. For your presentation you will critically analyse and summarize at least one aspect of international marketing of a foreign firm in Japan. You will prepare a one page handout with bullet points, A4 single spaced, and make copies for all students. Your presentation time will be limited to 15 minutes.
＜成績評価結果/Results of assessment＞
成績評価の見方について/Notes for assessment
| 登録者数 |
成績評価（%) |
評点
平均値 |
備考
|
| A |
B |
C |
D |
F |
他 |
| 13 |
38.5 |
53.8 |
0.0 |
0.0 |
7.7 |
0.0 |
3.2 |
* |
＜備考/Remarks＞
Instructor: Tsutomu HARADA
This syllabus is subject to change.
Note to students: The ILA will be offering all courses through remote learning over the spring and fall semesters of the 2021 Academic Year. Course lecturers will send DUET messages with details on how to participate in the courses that you have registered for. Be sure to check the DUET system when course registration has been finalized in order to receive further instructions from your course lecturers.
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