（実施回/
Week）
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（内容/
Contents）
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（授業時間外の学習/
Assignments）
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（実施回/ Week）
1
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（内容/ Contents）
Topic: Economy under globalization
Assignment: Read the book “A Whole New Mind” by Daniel Pink.
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（授業時間外の学習/ Assignments）
Read assinged material.
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（実施回/ Week）
2
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（内容/ Contents）
Topic: Basics of marketing -1-
Assignment: Read an introductory textbook of marketing.
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（授業時間外の学習/ Assignments）
Read assinged material.
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（実施回/ Week）
3
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（内容/ Contents）
Topic: Marketing Mix
Assignment: Read a introductory textbook of marketing.
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（授業時間外の学習/ Assignments）
Read assinged material.
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（実施回/ Week）
4
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（内容/ Contents）
Topic: Interior and exterior factors those determine the consumer’s behaviour
Assignment: Read an introductory textbook of marketing.
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（授業時間外の学習/ Assignments）
Read assinged material.
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（実施回/ Week）
5
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（内容/ Contents）
Topic: System of consumer’s behaviour and market segmentation
Assignment: Read an introductory textbook of marketing.
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（授業時間外の学習/ Assignments）
Read assinged material.
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（実施回/ Week）
6
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（内容/ Contents）
Topic: The basic concept of “Marketing 3.0”
Assignment: Philip Kotler, Hermawan Kartajaya and Iwan Setiawan, Marketing 3.0: From Products to Customers to the Human Spirit, John Wiley and Sons Inc.
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（授業時間外の学習/ Assignments）
Read assinged material.
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（実施回/ Week）
7
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（内容/ Contents）
Topic: The application of “Marketing 3.0”
Assignment: Philip Kotler, Hermawan Kartajaya and Iwan Setiawan, Marketing 3.0: From Products to Customers to the Human Spirit, John Wiley and Sons Inc.
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（授業時間外の学習/ Assignments）
Read assinged material.
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（実施回/ Week）
8
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（内容/ Contents）
Topic: “Marketing 4.0”: Power shifts to the connected customers
Assignment: Philip Kotler and Hermawan Kartajaya, Marketing 4.0: Moving from Traditional to Digital, John Wiley and Sons Inc.
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（授業時間外の学習/ Assignments）
Read assinged material.
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（実施回/ Week）
9
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（内容/ Contents）
Topic: “Marketing 4.0”: The paradoxes of marketing of marketing to connected customers
Assignment: Philip Kotler and Hermawan Kartajaya, Marketing 4.0: Moving from Traditional to Digital, John Wiley and Sons Inc.
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（授業時間外の学習/ Assignments）
Read assinged material.
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（実施回/ Week）
10
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（内容/ Contents）
Topic: “Marketing 4.0”: The influential digital subcultures
Assignment: Philip Kotler and Hermawan Kartajaya, Marketing 4.0: Moving from Traditional to Digital, John Wiley and Sons Inc.
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（授業時間外の学習/ Assignments）
Read assinged material.
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（実施回/ Week）
11
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（内容/ Contents）
Topic: “Marketing 4.0”: Marketing 4.0 in digital economy
Assignment: Philip Kotler and Hermawan Kartajaya, Marketing 4.0: Moving from Traditional to Digital, John Wiley and Sons Inc.
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（授業時間外の学習/ Assignments）
Read assinged material.
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（実施回/ Week）
12
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（内容/ Contents）
Topic: “Marketing 4.0”: The new customer path
Assignment: Philip Kotler and Hermawan Kartajaya, Marketing 4.0: Moving from Traditional to Digital, John Wiley and Sons Inc.
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（授業時間外の学習/ Assignments）
Read assinged material.
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（実施回/ Week）
13
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（内容/ Contents）
Topic: “Marketing 4.0”: The tactical marketing application in digital economy
Assignment: Philip Kotler and Hermawan Kartajaya, Marketing 4.0: Moving from Traditional to Digital, John Wiley and Sons Inc.
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（授業時間外の学習/ Assignments）
Read assinged material.
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（実施回/ Week）
14
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（内容/ Contents）
Topic: Presentation of the report on Marketing 4.0
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（授業時間外の学習/ Assignments）
Prepare for the presentation.
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（実施回/ Week）
15
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（内容/ Contents）
Topic: Presentation of the report on Marketing 4.0
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（授業時間外の学習/ Assignments）
Prepare for the presentation.
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