シラバス
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2021年度

(月曜日2講時)

12001206 

△INTRO MEDIA COMMUNIC
Introduction to Media and Communications
2単位/Unit  秋学期/Fall  今出川/Imadegawa  講義/Lecture ネット配信授業/Online(e-learning)

  URSZULA FREY

<概要/Course Content Summary>

The aim of this course is to present and discuss some of the media related issues, with the focus placed on evolution and convergence of media, and relation between media, history and culture. In the class, we will analyse various media, starting from printed matter and move forward to cover recent issues such as social networking, mobile communication and virtual reality. The class will be conducted in an interactive way, so that students will have a chance to explore the concepts related to media, make themselves familiar with the terminology, and will also be encouraged to give their opinion on a range of topics. Students will perform individual research on the topics of their interest and make presentations in class.

<到達目標/Goals,Aims>

The goal of this class is to introduce students to the concept of mass media. It will include the various broadcasting methods, journalism and advertising. The course will touch several mass media theories. It will follow the history of broadcasting, from written word to radio and television, to the internet, games and VR. Students will learn how mass media influences its consumers and analyse its effects on culture and society. 
By the end of this course, students will have a greater understanding of various media 
development, and how the media have shaped and influenced our perceptions of reality. While exploring the themes, students will be encouraged to give their opinion on the discussed topics. Students will be expected to perform individual research on certain topics. The participation in the class activities will help students to develop research skills and communication skills by expressing their opinion during the class discussions and presentations, and by listening to other students’ opinions.

<授業計画/Schedule>

(実施回/
Week)
(内容/
Contents)
(授業時間外の学習/
Assignments)
(実施回/ Week) Week 1  (内容/ Contents) Topic: Introduction to Mass Communication  (授業時間外の学習/ Assignments)  
(実施回/ Week) Week 2  (内容/ Contents) Topic: Mass Communication: A Critical Approach  (授業時間外の学習/ Assignments) Assignment: 
➢ Chapter 1, Mass Communication: A Critical Approach, pp. 3-31 in Media & culture: Mass communication in a digital age 
(実施回/ Week) Week 3  (内容/ Contents) Topic: Mass Communication and Audiences: Individual and Industrial Perspective  (授業時間外の学習/ Assignments) Assignment:  
➢ Chapter 3 and Chapter 4, Audience: Individual Perspective, Audience: Industry 
Perspective, pp. 36-72 in Media literacy 
Additional reading: 
➢ Chapter 5, Audience: Children as Special Audience pp. 73-94 in Media literacy 
(実施回/ Week) Week 4  (内容/ Contents) Topic: Social media and Mobile Communication: Ultimate Communication Tool or Panopticon  (授業時間外の学習/ Assignments) Assignment:  
➢ Chapter 2, The Internet, Digital Media and Convergence, pp. 35-62 in Media & culture: Mass communication in a digital age 
Additional reading: 
➢ Chapter 25, Effects of Mobile Communication by Scott W. Campbell and Rich Ling, pp. 389-403 in Media effects: Advances in theory and research 
(実施回/ Week) Week 5  (内容/ Contents) Topic: Digital gaming, benefits and problems  (授業時間外の学習/ Assignments) Assignment:  
➢ Chapter 3, Digital Gaming and the Media Playground, pp. 63-91 in Media & culture: Mass communication in a digital age 
(実施回/ Week) Week 6  (内容/ Contents) Topic: Popular Radio and the Origins of Broadcasting  (授業時間外の学習/ Assignments) Assignment: 
➢ Chapter 5, Popular Radio and the Origins of Broadcasting, pp. 127-160 in Media & culture: Mass communication in a digital age 
(実施回/ Week) Week 7  (内容/ Contents) Topic: Television and Movies: The Power of Visual Culture and the Impact of Images  (授業時間外の学習/ Assignments) Assignment:  
➢ Chapter 6, Television and Cable: The Power of Visual Culture, pp. 161-198 in Media & 
culture: Mass communication in a digital age 
Additional reading: 
➢ Chapter 7, Movies and the Impact of Images, pp. 199-231 in Media & culture: Mass 
communication in a digital age 
(実施回/ Week) Week 8  (内容/ Contents) Topic: Newspapers and the Rise and Decline of Modern Journalism  (授業時間外の学習/ Assignments) Assignment: 
➢ Chapter 8, Newspapers and the Rise and Decline of Modern Journalism, pp. 235-270 in Media & culture: Mass communication in a digital age 
(実施回/ Week) Week 9  (内容/ Contents) Topic: Books, Magazines, and the Power of Print  (授業時間外の学習/ Assignments) Assignment:  
➢ Chapter 9, Magazines in the age of Specialization, pp. 271-298 in Media & culture: Mass communication in a digital age 
Additional reading: 
➢ Chapter 10, Books and the Power of Print, pp. 299-326 in Media & culture: Mass 
communication in a digital age 
(実施回/ Week) Week 10  (内容/ Contents) Topic: Stereotypes and Gender Portrayal in Media  (授業時間外の学習/ Assignments) Assignment: 
➢ Chapter 11, Gendered Media, pp. 219-238 in Gendered lives: Communication, Gender, and Culture 
Additional reading: 
➢ Chapter 18, The Role of Stereotypes, by Richard Dyer, pp. 206-212 in Media studies: A reader 
(実施回/ Week) Week 11  (内容/ Contents) Topic: Advertising and Commercial Culture  (授業時間外の学習/ Assignments) Assignment:  
➢ Chapter 11, Advertising and Commercial Culture, pp. 327-360 in Media & culture: Mass communication in a digital age 
Additional reading: 
➢ Chapter 9, Advertising, pp. 273-337 in Media literacy: Keys to interpreting media messages 
(実施回/ Week) Week 12  (内容/ Contents) Topic: Media Content and Reality, Journalism and Ethics  (授業時間外の学習/ Assignments) Assignment: 
➢ Chapter 14, The Culture of Journalism: Values, Ethics and Democracy, pp. 423-454 in Media & culture: Mass communication in a digital age 
Additional reading: 
➢ Chapter 8, Media Content and Reality, pp. 148-164 in Media literacy 
(実施回/ Week) Week 13  (内容/ Contents) Topic: Media Effects and Cultural Approaches to Research  (授業時間外の学習/ Assignments) Assignment:  
➢ Chapter 15, Media Effects and Cultural Approaches to Research, pp. 455-482, in Media & culture: Mass communication in a digital age 
(実施回/ Week) Week 14  (内容/ Contents) Topic: First set of presentations  (授業時間外の学習/ Assignments)  
(実施回/ Week) Week 15  (内容/ Contents) Topic: Second set of presentations  (授業時間外の学習/ Assignments)  

Course Requirements and Assignments 
 
a) Attendance:  
You are required to attend all the seminar classes. Failure to attend all classes will lower your final grade. You are required to have an attendance record of at least 80%. Attending less than 80% of the classes will result in an F grade. 
b) Participation: 
As there is no final test, the final grade depends heavily on class participation, assignments and presentations. Students are required to participate in in-class discussions, including asking and answering questions and making comments. 
c) Readings:  
This course includes extensive reading. You are responsible for completing the readings for the day the readings are assigned and come to class prepared to discuss them. You are required to answer one to three questions based on the assigned reading and submit your paper with answers at the beginning of the class. 
d) Presentation:  
Depending on the number of students, you will do one or more individual or group presentations during the semester. You will make a short presentation based on the assigned reading, and at the end of the semester, based on your individual research and material discussed in the class, you will prepare a PowerPoint presentation, a handout with an outline or a summary of your presentation and make copies for all students. After the presentation, students will take part in further in-class discussion, comments and exchange of ideas. 
e) Final Report:  
At the end of the course you are required to write a report based on your presentation at the end of the term. 
 
 
Additional Information: CLASSROOM POLICIES  
 
1. Since discussion is an essential part of this course please read the assigned readings and come to class prepared. Take part in class discussions. Your opinion is a valuable contribution to your colleagues and to your grade. Please come on time. 
2. Let me know if you have an emergency and will not be able to come to class. 
3. Limited use of cell phones is allowed, but only to look up content relevant to the lecture. No chatting/browsing/gaming during the class. It is inappropriate to go outside to make calls during class. 
4. No sleeping in class. Sleeping during class results in a lower grade. 
5. No plagiarism or cheating. 

<成績評価基準/Evaluation Criteria>

1. Chapter presentation, homework, and participation  40%   
3. End of term presentation  30%   
4. Report  30%   

 

<成績評価結果/Results of assessment>   成績評価の見方について/Notes for assessment

    

登録者数

成績評価(%)

評点
平均値

備考

A B C D F
44 15.9 70.5 4.5 0.0 9.1 0.0 2.8 *

<テキスト/Textbook>

Campbell, Richard, Christopher Martin, and Bettina Fabos , Media & culture: Mass communication in a digital age ,  12th edition .   (Bedford/St. Martin’s, 2019) . 

 

Potter, W. James , Media literacy ,  9th edition .   (Sage Publications, 2019) . 

 

<参考文献/Reference Book>

Bryant, Jennings, and Mary Beth Oliver, eds , Media effects: Advances in theory and research ,  4th edition .   (Routledge, 2020) . 

 

Marris, Paul, Sue Thornham, and Caroline Bassett, eds , Media studies: A reader ,  3rd edition .   (NYU Press, 2009) . 

 

Wood, Julia T., Fixmer-Oraiz Natalie , Gendered lives: Communication, culture, and gender ,  13th edition .   (Cengage Learning, 2019) . 

 

Silverblatt, Art, Donald C. Miller, Julie Smith, and Nikole Brown , Media literacy: Keys to interpreting media messages ,  4th edition .   (ABC-CLIO/Praeger, 2014) . 

 

<備考/Remarks>

INSTRUCTOR: Urszula Frey 
EMAIL: sk320166@mail.doshisha.ac.jp 
 
Note: This syllabus will be subject to changes and/or revisions 
 
Classes will be held interactively online using Teams and Zoom. Announcements, distribution of materials are also scheduled to be done via Teams. After the end of the class, the powerpoint slides used during the class will be uploaded to Teams, together with the reading for the next week and a link to the video recording from the class. Submission of assignments are scheduled to be done via Turnitin. Students should turn on the camera function of the device when attending class, however, if the class is large, the camera should be used only when a person is speaking. Questions will be received and answered via Teams or email. 
 
 
 
Note to students: The ILA will be offering all courses through remote learning over the spring and fall semesters of the 2021 Academic Year. Course lecturers will send DUET messages with details on how to participate in the courses that you have registered for. Be sure to check the DUET system when course registration has been finalized in order to receive further instructions from your course lecturers. 

 

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