＜概要/Course Content Summary＞
Today, software engineer (SE) is strongly required both “skill to propose a business solution”and “skill to design it.” This lecture combines both business sense and skill of technology, and aims at nurturing personnel who contribute to Management of Technology (MOT). Therefore, the lecture is composed mainly of areas related to the basis of business theory, visualization of business models,application of patterns to business models, design of business models, and formulation of management strategies. Understand and acquire the fundamental theory of management strategy and marketing domain as dealt with business school, and representative framework and how to use it through practical case analysis of domestic and foreign companies. In particular, in this lecture, pay attention to "Canvas" introduced in "Business Model Generation". "Canvas" is a method that companies are increasingly adopting as a framework that can analyze business models while visualizing it. In order to make learning more specific, we analyze cases such as EC industry, key manufacturing industry, publishing industry, health care industry etc. In addition, if students who are not Japanese native speakers participate, lecture is conducted using English and Japanese together.
＜到達目標/Goals,Aims＞
(1) Learn basic theories on management, marketing and accounting.
(2) Design business models, visualize them, and learn how to form consensus among stakeholders.
(3) Students will be able to study business problems from the perspective of both managers and IT engineers.
(4) Learn the knowledge and techniques necessary for planning management strategies of companies that acquire Management of Technology frameworks and technologies as the core of the business.
＜授業計画/Schedule＞
（実施回/
Week）
|
（内容/
Contents）
|
（授業時間外の学習/
Assignments）
|
|
（実施回/ Week）
1
|
（内容/ Contents）
Confirmation of the syllabus of this lecture
Canvas: Overviewing of the Business modeling tool [Kaneda, Ida]
|
（授業時間外の学習/ Assignments）
Students should review the content of the lecture and read the text carefully.
|
|
（実施回/ Week）
2
|
（内容/ Contents）
Basics of business theory: Marketing
Canvas: The 9 building blocks: Customer Segments and Value Propositions [Ida, Kaneda]
|
（授業時間外の学習/ Assignments）
same as above
|
|
（実施回/ Week）
3
|
（内容/ Contents）
Canvas: The 9 building blocks: Channel [Kaneda, Ida]
|
（授業時間外の学習/ Assignments）
same as above
|
|
（実施回/ Week）
4
|
（内容/ Contents）
Basics of Business Theory: Accounting
Canvas: The 9 Building Blocks: Revenue Streams, Key Resources, Key Activities [Ida, Kaneda]
|
（授業時間外の学習/ Assignments）
same as above
|
|
（実施回/ Week）
5
|
（内容/ Contents）
Canvas: The 9 Building Blocks: Key Partners, Cost Structure [Kaneda, Ida]
|
（授業時間外の学習/ Assignments）
same as above
|
|
（実施回/ Week）
6
|
（内容/ Contents）
Basics of business theory: Business model patterns
Patterns: Unbundling Business Models, The Long Tail [Ida, Kaneda]
|
（授業時間外の学習/ Assignments）
same as above
|
|
（実施回/ Week）
7
|
（内容/ Contents）
Canvas: The 9 Building Blocks: Key Partners, Cost Structure (2) [Kaneda, Ida]
|
（授業時間外の学習/ Assignments）
same as above
|
|
（実施回/ Week）
8
|
（内容/ Contents）
Design: Building business models based on customer insight, creating ideas [Ida, Kaneda]
|
（授業時間外の学習/ Assignments）
same as above
|
|
（実施回/ Week）
9
|
（内容/ Contents）
Design: Visual Thinking, Visualization by Pictures [Kaneda, Ida]
|
（授業時間外の学習/ Assignments）
same as above
|
|
（実施回/ Week）
10
|
（内容/ Contents）
Design: Prototyping: Prototypes of different scale business models [Ida, Kaneda]
|
（授業時間外の学習/ Assignments）
same as above
|
|
（実施回/ Week）
11
|
（内容/ Contents）
Pattern: Multi-side platform, free strategy as business model, open business model [Kaneda, Ida]
|
（授業時間外の学習/ Assignments）
same as above
|
|
（実施回/ Week）
12
|
（内容/ Contents）
Strategy: Environment of business model, evaluation of business model, SWOT analysis, method of Balanced Scorecard [Ida, Kaneda]
|
（授業時間外の学習/ Assignments）
same as above
|
|
（実施回/ Week）
13
|
（内容/ Contents）
Strategy: Outline of the Blue Ocean strategy and its business model perspective [Ida, Kaneda]
|
（授業時間外の学習/ Assignments）
same as above
|
|
（実施回/ Week）
14
|
（内容/ Contents）
Business model YOU (1): Introduction, your own business model [Kaneda, Ida]
|
（授業時間外の学習/ Assignments）
same as above
|
|
（実施回/ Week）
15
|
（内容/ Contents）
usiness model YOU (2): Presentation of your own business model, and Summary [Kaneda, Ida]
|
（授業時間外の学習/ Assignments）
same as above
|
The lecture will proceed on the premise that you purchase the text.
The schedule of the lecture and the cases of companies to pick up may be changed according to the progress situation.
＜成績評価基準/Evaluation Criteria＞
|
Participation (attendance) and activity attitudes to the themes
|
50%
|
Latency is strictly prohibited. In case of absence, declare it beforehand. Evidence is required in the case of public absences.
|
|
Results of mini exercises
|
50%
|
|
This lecture has no regular exam. In the second half of each lecture, you will have some modeling exercises on the target businesses. By drawing the business system (not only the computer system) as a model, you will obtain many awareness. They are extremely important awareness for business analysts and designers. In addition, we will ask you to submit your models or other exercise artifacts on each lecture, but it is not so hard things. However, please be attention that depending on the depth of your effort to the exercises, your skill level will be limited.
＜成績評価結果/Results of assessment＞
成績評価の見方について/Notes for assessment
| 登録者数 |
成績評価（%) |
評点
平均値 |
備考
|
| A+ |
A |
B+ |
B |
C+ |
C |
F |
他 |
| 14 |
35.7 |
50.0 |
0.0 |
7.1 |
0.0 |
7.1 |
0.0 |
0.0 |
4.0 |
* |
＜テキスト/Textbook＞
|
Alexander Osterwalder, Yves Pigneur
, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
,
1st Ed.
.
(Wiley, 2010)
.
Please purchase this text book. We will give the lectures on the premise that you have this text book.
|
| |
|
|
| |
＜参考文献/Reference Book＞
This book is a reference for week 14 and 15 lectures.
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