＜概要/Course Content Summary＞
This course teaches and provides practice in various practical skills and knowledge areas that are important in business. The focus for learning, practice and discussion is on strengthening of each student’s communication skills in business scenes. Attention is also given to how individual students can develop and deliver impactful messages and compelling narratives in various forms and styles of communication. Specific topics of the course include, speaking in public, giving presentations, speaking in press interviews and conferences, creating videos, preparing for and handling challenging questions by the press.
Note: This syllabus is subject to change.
＜到達目標/Goals,Aims＞
To develop a critical and practical understanding of effective communication and sharpen communication skills that would be essential for each to become an influencer / spokesperson who makes a difference in an organization, community and the society.
＜授業計画/Schedule＞
（実施回/
Week）
|
（内容/
Contents）
|
（授業時間外の学習/
Assignments）
|
|
（実施回/ Week）
1
|
（内容/ Contents）
Introduction - effective communication: communication channel, target audience, marketing communications, cross media, digital media
|
（授業時間外の学習/ Assignments）
-
|
|
（実施回/ Week）
2
|
（内容/ Contents）
Group discussion/ Message Triangle, Storytelling
|
（授業時間外の学習/ Assignments）
-
|
|
（実施回/ Week）
3
|
（内容/ Contents）
Developing a story: motivation, ability, trigger, logic, emotion, behavior change
|
（授業時間外の学習/ Assignments）
Details to be announced
|
|
（実施回/ Week）
4
|
（内容/ Contents）
Case study - storytelling and presentation
|
（授業時間外の学習/ Assignments）
Details to be announced
|
|
（実施回/ Week）
5
|
（内容/ Contents）
Designing your communication: strategy, brief, messages, story, structure, settings, media, roadmap, tools and technology, pitch, communication design tools
|
（授業時間外の学習/ Assignments）
Details to be announced
|
|
（実施回/ Week）
6
|
（内容/ Contents）
Elevator pitch
|
（授業時間外の学習/ Assignments）
Details to be announced
|
|
（実施回/ Week）
7
|
（内容/ Contents）
Generating impact: public speaking, communication, message structure, speech writing, simple and easy, sound bite, analogy and metaphor
|
（授業時間外の学習/ Assignments）
Details to be announced
|
|
（実施回/ Week）
8
|
（内容/ Contents）
Workshop: speeches / conferences / video messages
|
（授業時間外の学習/ Assignments）
Details to be announced
|
|
（実施回/ Week）
9
|
（内容/ Contents）
Marketing Communication / communication agency management (PR, Advertising, Events, internal communications, merchandising)
|
（授業時間外の学習/ Assignments）
Details to be announced
|
|
（実施回/ Week）
10
|
（内容/ Contents）
Digital Marketing / Social Media Communication: YouTube, Twitter, Facebook, Instagram, Pinterest, risk management
|
（授業時間外の学習/ Assignments）
Details to be announced
|
|
（実施回/ Week）
11
|
（内容/ Contents）
Spokespersons role and mission, news creation, message delivery, bridging, media interviews, risk management
|
（授業時間外の学習/ Assignments）
Details to be announced
|
|
（実施回/ Week）
12
|
（内容/ Contents）
Media training simulation
|
（授業時間外の学習/ Assignments）
Details to be announced
|
|
（実施回/ Week）
13
|
（内容/ Contents）
Media Relations: media and news, media briefing, mindset of the media (reporters and editors), Q&A session handling
|
（授業時間外の学習/ Assignments）
Details to be announced
|
|
（実施回/ Week）
14
|
（内容/ Contents）
Prepare for Final
|
（授業時間外の学習/ Assignments）
Details to be announced
|
|
（実施回/ Week）
15
|
（内容/ Contents）
Press Conference Simulation
|
（授業時間外の学習/ Assignments）
-
|
The contents listed here are tentative and are subject to change.
Details of assignments are to be announced.
＜成績評価基準/Evaluation Criteria＞
|
平常点(出席，クラス参加，グループ作業の成果等)
|
20%
|
Attendance / Participation / Contribution
|
|
中間レポート試験
|
30%
|
Presentation / Contents / Analysis / Depth of understanding
|
|
期末レポート試験・論文
|
30%
|
Presentation / Contents / Analysis / Depth of understanding
|
|
提出物
|
20%
|
Presentation / contents / analysis
|
The grading of the course comprises following assessment factors.
1)Class Attendance and Contribution 20%: participation in class discussions and contribution in team works to the other students for their better understanding topics of discussions
2)Assignment 20%: depth of understanding, student’s analysis, presented of solutions to issues
3)Midterm presentation 30%: depth of understanding and analysis displayed in reports and presentations
4)Final Presentation 30%: depth of understanding and analysis displayed in reports and presentations
＜参考文献/Reference Book＞
Other materials to be announced as needed.
＜参照ＵＲＬ/URL＞
|
|
|
Other materials to be announced as needed.
|
＜備考/Remarks＞
This syllabus is subject to change before and/or after the class starts. Please check the latest syllabus on the web, before your registration.
|
