＜概要/Course Content Summary＞
This course takes the approach of the fashion studies characterized by a multi-disciplinary angle that covers all the various perspectives typical of a social phenomenon such as fashion. Analyzing fashion from different points of view shall allow students to choose a possible future specialization in fashion and make the subject more interesting and various. Starting from the development of modern fashion from its European origins to the current global circulation, the three main expression of fashion will be covered through emblematic stories in haute couture, prêt-a-porter and fast fashion. After this general excursus, the presentation of the “neo-customer” and the impact of sustainability and circular economy in Fashion and review of the diffusion theory of "trickle down", the main functions of a fashion company will be presented, from design to supply chain management, from finance to marketing and communication including also store development and merchandising and, through role playing and group analysis, the basic of growth strategies for fashion companies will be presented.
＜到達目標/Goals,Aims＞
Students will gain an understanding of the economics and marketing of fashion and the dynamics that affect firms operating in the industry today. Students will be encouraged to conduct independent researches and present their findings in class on a regular basis. By adopting interactive approach, this course will allow students to be actively engaged as if they were able to set strategies for a fashion company in today’s' competitive environment facing mutating customers' behaviors through guided brainstorming, discussions and case studies with the aim of synthesizing their understanding of fashion business. Final workshop will be a business plan from each different perspective of the various operational functions in a fashion company.
＜授業計画/Schedule＞
（実施回/
Week）
|
（内容/
Contents）
|
（授業時間外の学習/
Assignments）
|
|
（実施回/ Week）
1
|
（内容/ Contents）
What makes fashion different from other industries, the creation of a definition of “fashion business” and the singular characteristics of this business
|
（授業時間外の学習/ Assignments）
|
|
（実施回/ Week）
2
|
（内容/ Contents）
Overview of functions in a fashion company and workshop outline
|
（授業時間外の学習/ Assignments）
Assigned readings on sustainable fashion companies
|
|
（実施回/ Week）
3
|
（内容/ Contents）
Debriefing on assigned readings by the students.
An historical approach to fashion (from Apparel to Fashion)
|
（授業時間外の学習/ Assignments）
|
|
（実施回/ Week）
4
|
（内容/ Contents）
Main theories about fashion diffusion and references to the intellectual property protection issues. Methodology of fashion studies.
|
（授業時間外の学習/ Assignments）
Assigned readings on sustainable fashion companies
|
|
（実施回/ Week）
5
|
（内容/ Contents）
Debriefing on assigned readings by the students.
Definitions (haute couture, pret-a-porter, fast fashion) and case studies (Dior, Armani, etc.)
|
（授業時間外の学習/ Assignments）
|
|
（実施回/ Week）
6
|
（内容/ Contents）
The peculiar characteristics of fashion products’ life cycles
|
（授業時間外の学習/ Assignments）
Assigned readings on sustainable fashion companies
|
|
（実施回/ Week）
7
|
（内容/ Contents）
Debriefing on assigned readings by the students
Fashion-marketing and communication-styles
|
（授業時間外の学習/ Assignments）
|
|
（実施回/ Week）
8
|
（内容/ Contents）
Creative functions in a fashion company (design, store development)
|
（授業時間外の学習/ Assignments）
Assigned readings on sustainable fashion companies
|
|
（実施回/ Week）
9
|
（内容/ Contents）
Debriefing on assigned readings by the students
Production patterns, districts, delocalization and supply chain
|
（授業時間外の学習/ Assignments）
|
|
（実施回/ Week）
10
|
（内容/ Contents）
Operational functions (retail, wholesale, logistics, IT and HR)
|
（授業時間外の学習/ Assignments）
Assigned readings
|
|
（実施回/ Week）
11
|
（内容/ Contents）
Debriefing on assigned readings by the students
Fashion controlling system as strategic support
|
（授業時間外の学習/ Assignments）
|
|
（実施回/ Week）
12
|
（内容/ Contents）
A balanced scorecard approach in a fashion company
|
（授業時間外の学習/ Assignments）
|
|
（実施回/ Week）
13
|
（内容/ Contents）
Workshop projects progress report / Project Presentation
|
（授業時間外の学習/ Assignments）
|
|
（実施回/ Week）
14
|
（内容/ Contents）
Workshop Project Presentation
|
（授業時間外の学習/ Assignments）
|
|
（実施回/ Week）
15
|
（内容/ Contents）
Workshop project presentations / Wrap-up and Review
|
（授業時間外の学習/ Assignments）
|
This schedule is subject to change. A full and updated schedule/syllabus will be distributed in session 1. This course may involve off campus field trips/company visits.
＜成績評価基準/Evaluation Criteria＞
|
Active in-class participation
|
30%
|
|
|
In-class presentation
|
40%
|
|
|
Final report
|
30%
|
|
Specific assessment items will be detailed in session 2
＜テキスト/Textbook＞
|
Yuniya Kawamura
, Fashion-ology
:
an introduction to fashion studies
,
2nd ed
.
(Bloomsbury Academic, 2018)
.
ISBN:9781474278478
|
| |
|
Francesca Romana RinaldiSalvo Testa
, The Responsible Fashion Company
:
Integrating ethic and aesthetic in the value chain
.
(Greenleaf Publishing, 2014)
.
ISBN:1783532211
|
| |
Some reading materials will be provided in class. Students are expected to complete weekly readings prior to each class
＜参考文献/Reference Book＞
|
