＜概要/Course Content Summary＞
Environmental issues accompany economic activity as we seek wealth, comfort and convenience in our interaction with the earth's resources. In other words, environmental problems can be said to result from our mismanagement of natural resources. Green management, which refers to ways of managing economic activity while preserving the environment, has become a mainstream aspect of modern society.
Green management has two aspects: The control of pollution and conservation of natural resources through environmental policies and systems and the incorporation of environmentalism and social responsibility into corporate strategies and operations. Green management on a governmental level affects that of industry, and vice versa. Though strict regulations threaten the financial health of companies, they can provide the opportunity for creating green businesses. Companies are also expected to contribute economic resources toward the solution of environmental problems so long as their activities are a burden on the environment.
This course includes both sides of green management, that is, it focuses on environmental problems, environmental policies, corporate environmental management, and their inter-relationships. This course explores the following questions: Under what conditions can environmental policies work effectively? How can companies improve both environmental and economic performances at the same time? What factors can bring profits to green business? And how can partnership among multi-stakeholders create more desirable solutions to environmental problems?
＜到達目標/Goals,Aims＞
Students will be able to:
1. Develop an understanding of the interdependent relation between business and the environment
2. Analyze business and/or policy designs for best practices of green management
3. Apply an understanding of sustainability to decision making in business and policy
4. Create a business or activity plan for students’ own specific field of interest in green management1
＜授業計画/Schedule＞
（実施回/
Week）
|
（内容/
Contents）
|
（授業時間外の学習/
Assignments）
|
|
（実施回/ Week）
1
|
（内容/ Contents）
Introduction: relationship between environmental issues and corporate activities
|
（授業時間外の学習/ Assignments）
reading syllabus
|
|
（実施回/ Week）
2
|
（内容/ Contents）
Definition and overview of green management
Keywords: brief review of environmental issues and policies, key factors of green management
|
（授業時間外の学習/ Assignments）
Esty and Winston (2009) chap. 3
|
|
（実施回/ Week）
3
|
（内容/ Contents）
Green management strategy
Keywords: AUDIO analysis, stakeholder map, green strategy framework
|
（授業時間外の学習/ Assignments）
Esty and Winston (2009) chap. 4
|
|
（実施回/ Week）
4
|
（内容/ Contents）
Climate change and eco-Advantage opportunities
Keywords: mitigation and adaptation,
Case: Green management and business for mitigation and adaptation (Panasonic)
Case: Policies and technologies for mitigation and adaptation in Japan
|
（授業時間外の学習/ Assignments）
Esty and Winston (2009) chap. 5
|
|
（実施回/ Week）
5
|
（内容/ Contents）
Green marketing
Keywords: green marketing paradigm, classification of green business, life-cycle approach，
Case: Corporate strategy and green marketing (Toyota)
|
（授業時間外の学習/ Assignments）
Ottman (2011) chap. 3 and 4
|
|
（実施回/ Week）
6
|
（内容/ Contents）
Greener products and avoiding green-washing
Keywords: stages for redesigning products
|
（授業時間外の学習/ Assignments）
Ottman (2011) chap. 5 and 7
|
|
（実施回/ Week）
7
|
（内容/ Contents）
Sustainable manufacturing and industrial ecology
Keywords: closed-loop production, industrial ecology
Case: Green business partnership for industrial ecology (Teijin and Patagonia)
|
（授業時間外の学習/ Assignments）
OECD (2009)
|
|
（実施回/ Week）
8
|
（内容/ Contents）
BOP business for social innovation
Keywords: types of BOP business approach
Brief history of BOP business by Japanese companies
|
（授業時間外の学習/ Assignments）
Caneque and Hart (2015)
|
|
（実施回/ Week）
9
|
（内容/ Contents）
Managing a Complex Global Circular Economy Business Model: Opportunities and Challenges
Keywords: concepts of circular economy
|
（授業時間外の学習/ Assignments）
Hopkinson, Zils, Hawkins, and Roper (2018)
|
|
（実施回/ Week）
10
|
（内容/ Contents）
Case: Ricoh Company, Ltd.
Keywords: circular economy, strategy and organization for eco-innovation
|
（授業時間外の学習/ Assignments）
Eccles, Edmondson, Iansiti, and Kanno (2011)
|
|
（実施回/ Week）
11
|
（内容/ Contents）
Case: Patagonia: Closing the Loop on Packaging
Keywords: micro-plastics issue, green material management and industrial ecology
|
（授業時間外の学習/ Assignments）
O’Neill, Pendleton-Knoll, Rosenzweig, and Strand (2019)
|
|
（実施回/ Week）
12
|
（内容/ Contents）
Case: Palm Oil Dilemma
Keywords: sustainable resource management and green supply chain
|
（授業時間外の学習/ Assignments）
Orsato (2014)
|
|
（実施回/ Week）
13
|
（内容/ Contents）
Case: Toyota Motor Corporation: Launching Prius
Keywords: CEO's role, eco-innovation,
|
（授業時間外の学習/ Assignments）
Reinhardt,Yao,and Egawa (2006)
|
|
（実施回/ Week）
14
|
（内容/ Contents）
Students' final presentation
|
（授業時間外の学習/ Assignments）
preparing final presentation
|
|
（実施回/ Week）
15
|
（内容/ Contents）
The Elusive Green Consumer
Conclusions and feedback
|
（授業時間外の学習/ Assignments）
White, Hardisty and Habib (2019)
|
Class schedule and contents will be changed according to students' needs and interests.
＜成績評価基準/Evaluation Criteria＞
|
Class contribution
|
40%
|
Students will be required to prepare for the class, to give a presentation, to listen actively and to participate in discussion.
|
|
Quizzes
|
30%
|
There will be two brief quizzes in every class.
|
|
Final presentation
|
30%
|
Students will be required to write a report and have a presentation on a business or activity plan for students’ own specific field of interest in green management.
|
＜参考文献/Reference Book＞
Class materials will be distributed by the instructor.
|
