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2020年度


31302025 

◇Business Economics
Business Economics
2単位/Unit  秋前期/Fall Quarter 1  今出川/Imadegawa  講義/Lecture

  奥平 寛子

<概要/Course Content Summary>

The course introduces students to fundamental concepts from micro- and macroeconomics, along with some applications to real-time economic and business issues. The course aims to facilitate students's understanding of rapidly changing business environments and to develop their analytical skills to identify economics mechanism underlying the economics events or business decision making process. More emphasis will be given to microeconomics theory and its application process to practical business issues 
 
Class activities include lectures on textbook materials, review quiz, case studies, and assignment presentations followed by some discussions. In their assignments, students will be asked to read articles from newspaper, blogs, and academic journals, and apply frameworks covered in the class. 
 
The course is designed for non-specialist economist in mind. Although there is no prerequisite for this course, students should be confident in understanding basic math and graphical representations along with intuitions behind them.  
 
 
Keywords: Firm and consumer behaviors, elasticity, aggregate demand and supply 

<到達目標/Goals,Aims>

After a successful completion of the course, students are able to: 
1.describe fundamental ideas of micro- and macroeconomic theory. 
2.evaluate business environment in light of the underlying economics mechanisms. 
3.apply the micro- or macroeconomic framework to recent economic/business issues of students’ choice. 

<授業計画/Schedule>

(実施回/
Week)
(内容/
Contents)
(授業時間外の学習/
Assignments)
(実施回/ Week) (内容/ Contents) Introduction 
What is Business Economics 
 
(授業時間外の学習/ Assignments) Reading: Chapters 1 (Mankiw et al. 2013) 
(実施回/ Week) (内容/ Contents) The Business Environment  (授業時間外の学習/ Assignments) Reading: Chapters 2 (Mankiw et al. 2013) 
Case presentation/ review questions 
 
(実施回/ Week) (内容/ Contents) Economics and Business Decision Making  (授業時間外の学習/ Assignments) Reading: Chapters 3 (Mankiw et al. 2013) 
Case presentation/ review questions 
 
(実施回/ Week) (内容/ Contents) Supply and Demand: How Markets Work  (授業時間外の学習/ Assignments) Reading: Chapters 4 (Mankiw et al. 2013) 
Case presentation/ review questions 
 
(実施回/ Week) (内容/ Contents) Elasticity and its applications  (授業時間外の学習/ Assignments) Reading: Chapters 5 (Mankiw et al. 2013) 
Case presentation/ review questions 
 
(実施回/ Week) (内容/ Contents) Firm Behaviour and the organization of industry  (授業時間外の学習/ Assignments) Reading: Chapters 6 (Mankiw et al. 2013) 
Case presentation/ review questions 
(実施回/ Week) (内容/ Contents) Business goals and behaviour  (授業時間外の学習/ Assignments) Reading: Chapters 7 (Mankiw et al. 2013) 
Case presentation/ review questions 
 
(実施回/ Week) (内容/ Contents) The Firm’s Production Decisions  (授業時間外の学習/ Assignments) Reading: Chapters 8 (Mankiw et al. 2013) 
Case presentation/ review questions 
 
(実施回/ Week) (内容/ Contents) Corporate strategy and pricing policy  (授業時間外の学習/ Assignments) Reading: Chapters 9 (Mankiw et al. 2013) 
Case presentation/ review questions 
 
(実施回/ Week) 10  (内容/ Contents) Market Structures  (授業時間外の学習/ Assignments) Reading: Chapters 10 (Mankiw et al. 2013) 
Case presentation/ review questions 
 
(実施回/ Week) 11  (内容/ Contents) Market Failures  (授業時間外の学習/ Assignments) Reading: Chapters 12 (Mankiw et al. 2013) 
Case presentation/ review questions 
 
(実施回/ Week) 12  (内容/ Contents) The Consumer and Consumer Behaviour  (授業時間外の学習/ Assignments) Reading: Chapters 13 (Mankiw et al. 2013) 
Case presentation/ review questions 
 
(実施回/ Week) 13  (内容/ Contents) Macroeconomic Concepts  (授業時間外の学習/ Assignments) Reading: Chapters 16 (Mankiw et al. 2013) 
Case presentation/ review questions 
 
(実施回/ Week) 14  (内容/ Contents) Macroeconomics - Aggregate supply and demand  (授業時間外の学習/ Assignments) Reading: Chapters 17 (Mankiw et al. 2013) 
Case presentation/ review questions 
 
(実施回/ Week) 15  (内容/ Contents) Presentations  (授業時間外の学習/ Assignments)  

This is a tentative schedule. A full schedule will be announced in the first class. Students who miss review questions will be granted a make-up only in the case of a valid medical excuse or family emergency. The instructor must be notified within two days after the quiz date, and students are required to submit the formal documentation to verify their situation.

<成績評価基準/Evaluation Criteria>

クラスで発表など  50%   
クラスへの貢献度  20%  Participation to in-class activities including discussions 
小テスト  30%  Review questions/quiz given during the class 

 

<成績評価結果/Results of assessment>   成績評価の見方について/Notes for assessment

    

登録者数

成績評価(%)

評点
平均値

備考

A+ A B+ B C+ C F
29 10.3 34.5 13.8 17.2 13.8 3.4 6.9 0.0 3.3

<テキスト/Textbook>

N. Gregory Mankiw | Mark P. Taylor | Andrew Ashwin , Business Economics ,  2e .   (Cengage Learning EMEA, 2016) . 

 

<参考文献/Reference Book>

N Gregory Mankiw , Principles of Economics ,  8e .   (South-Western Pub, 2017) . 

 

N. Gregory Mankiw | Mark P. Taylor | Andrew Ashwin  『Business Economics』1e (Cengage Learning EMEA、(2013/2/21))
 

 

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